Nike tracker
Nike’s sales in each part of the world, quarter by quarter, its latest results, the money it hands back to shareholders, plus directors’ share deals and the latest news.
Sales by region
Where Nike’s money comes from. North America is the biggest market; Greater China has been shrinking.
Jun–Aug 2026
- North America+2.1% on a year ago$5.13bn46%
- Europe, Middle East and Africa−4.7% on a year ago$3.18bn28%
- Greater China−22% on a year ago$1.18bn11%
- Asia-Pacific and Latin America−1.8% on a year ago$1.46bn13%
- Converse−28% on a year ago$263m2%
The last five quarters
| Q1 FY26Jun–Aug 2025 | Q2 FY26Sep–Nov 2025 | Q3 FY26Dec 2025–Feb 2026 | Q4 FY26Mar–May 2026 | Q1 FY27Jun–Aug 2026 | |
|---|---|---|---|---|---|
| North America | $5.02bn | $5.63bn | $5.03bn | $4.83bn | $5.13bn |
| Europe, Middle East and Africa | $3.33bn | $3.39bn | $2.87bn | $2.98bn | $3.18bn |
| Greater China | $1.51bn | $1.42bn | $1.62bn | $1.30bn | $1.18bn |
| Asia-Pacific and Latin America | $1.49bn | $1.67bn | $1.49bn | $1.60bn | $1.46bn |
| Converse | $366m | $300m | $264m | $244m | $263m |
Regions are Nike brand sales only; Converse is shown on its own. Sources: Q1 FY26, Q2 FY26, Q3 FY26, Q4 FY26, Q1 FY27
Money back to shareholders
Nike hands cash back by buying its own shares (which leaves fewer shares, so each one owns more of the company) and by paying dividends. Read automatically from its quarterly filings with the US regulator.
- Shares bought back, last 12 months
- $20.0m
- Dividends paid, last 12 months
- $2.43bn
- Shares in issue
- 1.48bn
- −3.1% since Sep–Nov 2023
Cash handed back each quarter
Cash paid out in each quarter; the year is Nike’s own. Shares in issue is the average number in the quarter, counting options. SEC filings
Q1 FY27 results
Published 1 Oct 2026. Sales fell 4% to $11.2bn. North America grew, but Greater China fell 22%. Nike kept more of each sale as profit, and is reworking its Sportswear, Jordan and China businesses.
In brief
- Sales of $11.2bn, down 4% (down 5% without currency moves).
- North America sales up 2% to $5.1bn.
- Greater China sales down 22% to $1.2bn.
- Gross margin up 0.6 points to 42.8%.
- Net profit of $712m, down 2%.
- Announced ‘Pace’, a new way of running the company.
Against a year ago (Q1 FY26)
| Q1 FY26 | Q1 FY27 | Change | |
|---|---|---|---|
| Sales | $11.7bn | $11.2bn | down −4.3% |
| Greater China sales | $1.51bn | $1.18bn | down −22% |
| Gross margin | 42.2% | 42.8% | +0.6 pts |
| Net profit | $727m | $712m | down −2.1% |
Red and green show whether a change is good or bad for Nike, so more spending shows in red.
Sales
Net profit
Gross margin is the share of sales left after the cost of making the goods. Nike Q1 FY27 results, 1 Oct 2026
Products and progress
Where each Nike product has got to, from first announcement to widely available. Checked against Nike’s Q1 FY27 report (1 Oct 2026).
Nike brand
-
Nike footwear Widely available
$7.0bn of sales in Jun–Aug 2026, down 6%
Trainers and sports shoes, Nike’s biggest business. Nike Q1 FY27 results
-
Nike apparel Widely available
$3.4bn of sales in Jun–Aug 2026, up 2%
Sports and casual clothes. Nike Q1 FY27 results
Converse
-
Converse Widely available
$263m of sales in Jun–Aug 2026, down 28%
Canvas trainers, including the Chuck Taylor All Star. Nike Q1 FY27 results
What’s new
- Filing Elliott Hill: shares kept back for tax 5,635 shares SEC,
- Filing Notice of a planned share sale SEC,
- Filing Quarterly report SEC,
- Filing Company announcement: results or delivery report SEC,
- Filing Notice of a planned share sale SEC,
The last 30 days. Headlines link to the full stories on the publishers’ own sites.
Numbers
Sales each quarter
Net profit each quarter
| Quarter | Months | Sales | Net profit |
|---|---|---|---|
| Q1 FY27 | Jun–Aug 2026 | $11.2bn | $712m |
| Q4 FY26 | Mar–May 2026 | $11.0bn | $1.07bn |
| Q3 FY26 | Dec 2025–Feb 2026 | $11.3bn | $520m |
| Q2 FY26 | Sep–Nov 2025 | $12.4bn | $792m |
| Q1 FY26 | Jun–Aug 2025 | $11.7bn | $727m |
Nike’s financial year ends on 31 May, so its Q1 FY27 is June to August 2026. From Nike’s results filed with the SEC; newer quarters appear automatically, with the business split added after each report is checked.
Directors’ share deals
Directors and senior staff must tell the SEC within two business days when they buy, sell or are given shares.
| Reported | Who | What happened |
|---|---|---|
| 16 Oct 2026 | Elliott HillPRESIDENT & CEO, Director | Shares kept back for tax 5,635 shares |
| 17 Sep 2026 | Alexandre ArnaultDirector | Awarded shares 5,171 shares |
| 10 Sep 2026 | Philip McCartneyEVP: CHIEF INN,PROD&DSG OFCR | Sold 2,559 shares at $37.59 ($96,193) |
| 10 Sep 2026 | Robert LeinwandEVP: Chief Legal Officer | Sold 3,646 shares at $37.59 ($137,053) |
| 10 Sep 2026 | Venkatesh AlagirisamyEVP: CHIEF OPERATING OFFICER | Sold 3,671 shares at $37.59 ($137,993) |
| 10 Sep 2026 | Robert Holmes SwanDirector | Awarded shares 5,047 shares |
| 10 Sep 2026 | Travis A KnightDirector | Gift 5,701,434 shares Awarded shares 5,047 shares |
| 10 Sep 2026 | Jorgen Vig KnudstorpDirector | Awarded shares 5,047 shares |
From Form 4 filings on SEC EDGAR. ‘Used options’ means turning share options into shares; it is not a purchase on the market.
Share price
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Timeline
- Oct 2024Elliott Hill becomes chief executive.
- 2003Buys Converse.
- 1985The first Air Jordan trainer.
- Dec 1980Shares sold to the public for the first time.
- 1971The Swoosh logo is designed.
- Jan 1964Phil Knight and Bill Bowerman start Blue Ribbon Sports, which becomes Nike.
On X
Posts worth seeing will be added here. Meanwhile, these are the accounts to follow:
- @Nike Nike’s main account
What do you think?
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Start a Nike thread on the forumWhere this comes from
- US filings, results, buybacks and insider deals: SEC EDGAR
- Sales by region: Nike’s quarterly results
- Headlines: TechCrunch
- Products, cities and timeline: checked by ChartsView against the company’s own reports, last on 27 Oct 2026.
All sources are free and public. Data is collected each morning and refreshed through the day. This page is for information only and is not investment advice.
ChartsView is independent and is not connected with, or endorsed by, NIKE, Inc. The company’s name is used only to say who this page is about.