Apple tracker
Apple’s sales by product, the money it hands back to shareholders, its newest products and software, plus results by quarter and the latest news, filings and share deals.
Sales by product
What Apple sells, quarter by quarter, from its own results.
Apr–Jun 2026
- iPhone+22% on a year ago$54.3bn50%
- Services+12% on a year ago$30.7bn28%
- Mac+29% on a year ago$10.4bn9%
- Wearables, home and accessories+6.5% on a year ago$7.88bn7%
- iPad−5.9% on a year ago$6.19bn6%
The last five quarters
| Q3 FY25Apr–Jun 2025 | Q4 FY25Jul–Sep 2025 | Q1 FY26Oct–Dec 2025 | Q2 FY26Jan–Mar 2026 | Q3 FY26Apr–Jun 2026 | |
|---|---|---|---|---|---|
| iPhone | $44.6bn | $49.0bn | $85.3bn | $57.0bn | $54.3bn |
| Services | $27.4bn | $28.8bn | $30.0bn | $31.0bn | $30.7bn |
| Mac | $8.05bn | $8.73bn | $8.39bn | $8.40bn | $10.4bn |
| Wearables, home and accessories | $7.40bn | $9.01bn | $11.5bn | $7.90bn | $7.88bn |
| iPad | $6.58bn | $6.95bn | $8.60bn | $6.91bn | $6.19bn |
Wearables, home and accessories is Apple’s products total minus iPhone, Mac and iPad. Sources: Q3 FY25, Q4 FY25, Q1 FY26, Q2 FY26, Q3 FY26
Money back to shareholders
Apple hands cash back by buying its own shares (which leaves fewer shares, so each one owns more of the company) and by paying dividends. Read automatically from its quarterly filings with the US regulator.
- Shares bought back, last 12 months
- $82.2bn
- Dividends paid, last 12 months
- $15.6bn
- Shares in issue
- 14.71bn
- −5.5% since Oct–Dec 2023
Cash handed back each quarter
Cash paid out in each quarter; the year is Apple’s own. Shares in issue is the average number in the quarter, counting options. SEC filings
Latest software
The newest finished version of each of Apple’s operating systems. A new version often brings features Apple has promised, such as more Siri AI languages.
| Software | Latest version | Released |
|---|---|---|
| iOS | 27.2 | 26 Oct 2026 |
| iPadOS | 27.2 | 26 Oct 2026 |
| macOS | 27.2 | 26 Oct 2026 |
| watchOS | 27.2 | 26 Oct 2026 |
| visionOS | 27.2 | 26 Oct 2026 |
| tvOS | 27.2 | 26 Oct 2026 |
Finished releases only, not test (beta) versions. Read every morning from Apple’s developer release list.
Products and progress
Where each Apple product has got to, from first announcement to widely available. Checked against Apple’s Newsroom and its Q3 FY26 report (30 Jul 2026), checked 27 Oct 2026.
iPhone
-
iPhone 18 Pro and Pro Max Widely available
On sale since 18 Sep 2026, from $1,199
This year’s top iPhones. Popular Science
-
iPhone Duo Widely available
On sale since 23 Oct 2026, from $1,999
Apple’s first folding iPhone. Apple Newsroom
iPad and Mac
-
iPad mini Early rollout
Orders from 28 Oct, in shops 6 Nov 2026, from $699
A new iPad mini with an OLED screen, announced on 26 Oct 2026. Apple Newsroom
Wearables
-
Apple Watch Series 12 and Ultra 4 Widely available
On sale since 18 Sep 2026, from $399
This year’s Apple Watch models. Popular Science
Software and services
-
Siri AI Early rollout
Test version; five more languages from 26 Oct 2026
A new, more capable version of Siri built on Apple Intelligence. Still labelled beta, and not yet on iPhone or iPad in the EU. Apple Newsroom
-
Services Widely available
$30.7bn of sales in Apr–Jun 2026, up 12%
The App Store, iCloud, Apple Music, Apple TV, AppleCare, Apple Pay and others. Apple Q3 FY26 results
What’s new
- News This super cute app turns your iPhone Duo into tiny vintage Macs 9to5Mac,
- News Apple knows the iPad mini market, but internet unimpressed by 60Hz 9to5Mac,
- News Apple @ Work Podcast: JNUC recap, Golden Gate, Rosetta, and more 9to5Mac,
- News JAŸ-Z confirmed as headliner for Apple Music’s 2027 Super Bowl Halftime Show 9to5Mac,
- News 9to5Mac Daily: October 26, 2026 – Apple unveils new iPad mini 9to5Mac,
- News T-Mobile’s new plans let users swap between Apple TV and other subscriptions 9to5Mac,
- News Ollama for Mac gains support for local text-to-speech models 9to5Mac,
- News Instagram takes on YouTube with new 90-minute horizontal video format 9to5Mac,
- News Apple addressed at least 329 unique security vulnerabilities across today’s system updates 9to5Mac,
- News From iPhone Duo to Mac, Craft shows what a native productivity app can do 9to5Mac,
- News Apple raises trade-in values for iPads and Macs, with increases of up to $365 9to5Mac,
- News Apple announces Siri AI will expand to these new languages soon 9to5Mac,
- News Uh-oh, it sounds like the iPhone Duo keeps cracking and users aren’t happy about it TechCrunch,
- News iPhone Duo just got two new features in iOS 27.2 9to5Mac,
- Apple Siri AI is available in more languages starting today Apple Newsroom,
- Software Apple releases iOS 27.2 Apple’s developer release list,
- Software Apple releases iPadOS 27.2 Apple’s developer release list,
- Software Apple releases macOS 27.2 Apple’s developer release list,
- Software Apple releases tvOS 27.2 Apple’s developer release list,
- Software Apple releases visionOS 27.2 Apple’s developer release list,
- Software Apple releases watchOS 27.2 Apple’s developer release list,
- Software Apple releases iPadOS 26.7.2 Apple’s developer release list,
- Software Apple releases iOS 18.7.11 Apple’s developer release list,
- Software Apple releases iPadOS 18.7.11 Apple’s developer release list,
- Video The new iPad mini: Thinner. Lighter. Ultraportable. YouTube,
- Video Introducing the new iPad mini with OLED display YouTube,
- Apple Apple gives iPad mini its biggest update ever Apple Newsroom,
- Apple iPhone Duo arrives at Apple Store locations worldwide Apple Newsroom,
- Filing Jennifer Newstead: sold 2,399 shares ($814,748) SEC,
- Apple Formula 1® United States Grand Prix™ streams live on Apple TV this weekend Apple Newsroom,
- Apple Developers bring incredible new app experiences to iPhone Duo Apple Newsroom,
- Apple Apple unveils the 2026 Designers of Tomorrow Apple Newsroom,
- Apple Apple announces American Manufacturing Program partners for latest iPhone lineup Apple Newsroom,
- Filing Ben Borders: sold 1,280 shares ($442,108) SEC,
- Filing Kevan Parekh: sold 1,392 shares ($480,315) SEC,
- Filing Notice of a planned share sale SEC,
The last 30 days. Headlines link to the full stories on the publishers’ own sites.
Numbers
Sales each quarter
Net profit each quarter
| Quarter | Months | Sales | Net profit | Gross margin |
|---|---|---|---|---|
| Q3 FY26 | Apr–Jun 2026 | $109.4bn | $29.8bn | 50.1% |
| Q2 FY26 | Jan–Mar 2026 | $111.2bn | $29.6bn | 49.3% |
| Q1 FY26 | Oct–Dec 2025 | $143.8bn | $42.1bn | 48.2% |
| Q4 FY25 | Jul–Sep 2025 | $102.5bn | $27.5bn | 47.2% |
| Q3 FY25 | Apr–Jun 2025 | $94.0bn | $23.4bn | 46.5% |
Apple’s financial year ends in late September, so its Q3 FY26 is April to June 2026. From Apple’s results filed with the SEC; newer quarters appear automatically, with the business split added after each report is checked.
Directors’ share deals
Directors and senior staff must tell the SEC within two business days when they buy, sell or are given shares.
| Reported | Who | What happened |
|---|---|---|
| 22 Oct 2026 | Jennifer NewsteadSVP, GC and Government Affairs | Sold 2,399 shares at $339.62 ($814,748) |
| 19 Oct 2026 | Ben BordersPrincipal Accounting Officer | Used options 1,714 shares Shares kept back for tax 883 shares Sold 1,280 shares at $345.40 ($442,108) |
| 19 Oct 2026 | Kevan ParekhSenior Vice President, CFO | Used options 10,926 shares Shares kept back for tax 5,361 shares Sold 1,392 shares at $345.05 ($480,315) |
| 15 Oct 2026 | Jennifer NewsteadSVP, GC and Government Affairs | Sold 2,399 shares at $345.00 ($827,655) |
| 8 Oct 2026 | Jennifer NewsteadSVP, GC and Government Affairs | Sold 2,399 shares at $332.01 ($796,492) |
| 5 Oct 2026 | Timothy D CookExecutive Chair, Director | Used options 374,541 shares Shares kept back for tax 199,038 shares Sold 191,753 shares at $332.96 ($63.8m) Gift 26,325 shares |
| 5 Oct 2026 | Deirdre O'BrienSenior Vice President | Used options 99,878 shares Shares kept back for tax 53,489 shares Sold 46,389 shares at $333.42 ($15.5m) |
| 5 Oct 2026 | John TernusCEO, Director | Used options 99,878 shares Shares kept back for tax 49,054 shares Sold 25,412 shares at $332.94 ($8.5m) |
From Form 4 filings on SEC EDGAR. ‘Used options’ means turning share options into shares; it is not a purchase on the market.
Share price
Open the full chartChart by TradingView. Prices may be delayed. This page is not investment advice.
Latest videos
The new iPad mini: Thinner. Lighter. Ultraportable.26 Oct 2026
Introducing the new iPad mini with OLED display26 Oct 2026
The new Apple HomeView: Keep the whole home connected, entertained, and in the know.13 Oct 2026
The new Apple TV 4K: The ultimate cinematic experience.13 Oct 2026
From Apple’s own YouTube channel. Videos open on YouTube.
Timeline
- Oct 2026iPhone Duo, Apple’s first folding iPhone, goes on sale.
- Sep 2026iPhone 18 Pro and Pro Max go on sale.
- Feb 2024Vision Pro headset goes on sale in the US.
- Nov 2020First Macs with Apple’s own M1 chips.
- Aug 2018Apple becomes the first US company worth $1 trillion.
- Aug 2011Tim Cook takes over from Steve Jobs as chief executive.
- Apr 2010The first iPad goes on sale.
- Jun 2007The first iPhone goes on sale.
- Oct 2001The iPod is launched.
- Feb 1997Apple buys NeXT and Steve Jobs returns.
- Jan 1984The first Macintosh goes on sale.
- Dec 1980Shares listed on Nasdaq.
- Apr 1976Steve Jobs, Steve Wozniak and Ronald Wayne found Apple.
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Start an Apple thread on the forumWhere this comes from
- US filings, results, buybacks and insider deals: SEC EDGAR
- Sales by product: Apple’s quarterly results
- Latest software: Apple Developer
- Company news: Apple Newsroom
- Headlines: TechCrunch and 9to5Mac
- Products, cities and timeline: checked by ChartsView against the company’s own reports, last on 27 Oct 2026.
All sources are free and public. Data is collected each morning and refreshed through the day. This page is for information only and is not investment advice.
ChartsView is independent and is not connected with, or endorsed by, Apple Inc. The company’s name is used only to say who this page is about.